Rural Indexing Project

Rural Indexing Project (RIP) documents visual trends across the American landscape as they contribute to the built environment. RIP originated in 2010, and continues to document locations to this day. Roughly 1,300 communities in 25 states have been documented thus far. The project does not purport to be exhaustive, but instead catalogs subjects that interest the indexers. All photos and analysis are by Zach Huelsing and Jon Lehman. Zach and Jon live in Chicago.

Read Zach and Jon’s syllabus.
Explore more of their work.